How Wellness Generates Revenue Opportunities in Your Property
Interview with Curry Spa Consulting in Hotel Executive
July 6, 2021
Michael Kollin was recently interviewed in this article on wellness in the hospitality industry that recently appeared in Hotel Executive magazine. Authored by Lynn Curry and Jessica Schorr of Curry Spa Consulting Inc., the article features one of our very special spa projects, the Apuane Spa at the Four Seasons Resort Punta Mita, Mexico.
A brief excerpt from the article:
As guests continue to desire and seek wellness in their hospitality experiences, our industry is primed to position itself at the forefront leading to greater health, happiness and revenue generation. What matters in the context of hospitality is not only defining wellness as a concept, but more importantly understanding wellness trends and incorporating them into your hotel property for best guest experience.
Creating Wellness Value in Hospitality
Value can come from a traditional wellness activities such as spa facilities with treatments conducted in treatment rooms and lovely relaxation opportunities. However, wellness can also come from alternative wellness activities that, traditionally speaking, have not produced revenue on their own such as natural wellness experiences in nature (guided walks, family activities), cultural wellness with storytelling and experiences with local historians and culturalists, inner and active wellness appealing to one's energy level and needs, and ultimately property wellness, that provides employees with wellness opportunities that do drive business in all categories.
Getting Started
Property occupancies, seasonality, and airlift opportunities help to create logical guest capture projects for the spa and wellness facilities. Information like the capture rate can help you identify the kinds of wellness programs your property may wish to offer, plan for accommodating guest use, create spaces that are the correct size, and prepare for necessary expenses associated with the project like additional staffing or equipment purchase.
Especially post-pandemic, another point to consider is that traditional spa services often book up quickly which can leave guests with few options to enjoy a wellness opportunity. To ensure that all guests have a memorable experience, and that the property generates wellness ROI, it is imperative to design properties with permanent wellness spaces that are operationally convenient and provide guests with an experience.
Michael Kollin, President & CEO of Kollin Altomare Architects, explains, "Our design process always focuses on the hotel guest's overall experience starting from a sense of arrival, to touch points with nature, visual connections to natural elements and an overall sense of peace. When a guest is comfortable and in a place of wellness, it is natural for more services and amenities to be sought after which leads to increased property ROI."
A brief excerpt from the article:
As guests continue to desire and seek wellness in their hospitality experiences, our industry is primed to position itself at the forefront leading to greater health, happiness and revenue generation. What matters in the context of hospitality is not only defining wellness as a concept, but more importantly understanding wellness trends and incorporating them into your hotel property for best guest experience.
Creating Wellness Value in Hospitality
Value can come from a traditional wellness activities such as spa facilities with treatments conducted in treatment rooms and lovely relaxation opportunities. However, wellness can also come from alternative wellness activities that, traditionally speaking, have not produced revenue on their own such as natural wellness experiences in nature (guided walks, family activities), cultural wellness with storytelling and experiences with local historians and culturalists, inner and active wellness appealing to one's energy level and needs, and ultimately property wellness, that provides employees with wellness opportunities that do drive business in all categories.
Getting Started
Property occupancies, seasonality, and airlift opportunities help to create logical guest capture projects for the spa and wellness facilities. Information like the capture rate can help you identify the kinds of wellness programs your property may wish to offer, plan for accommodating guest use, create spaces that are the correct size, and prepare for necessary expenses associated with the project like additional staffing or equipment purchase.
Especially post-pandemic, another point to consider is that traditional spa services often book up quickly which can leave guests with few options to enjoy a wellness opportunity. To ensure that all guests have a memorable experience, and that the property generates wellness ROI, it is imperative to design properties with permanent wellness spaces that are operationally convenient and provide guests with an experience.
Michael Kollin, President & CEO of Kollin Altomare Architects, explains, "Our design process always focuses on the hotel guest's overall experience starting from a sense of arrival, to touch points with nature, visual connections to natural elements and an overall sense of peace. When a guest is comfortable and in a place of wellness, it is natural for more services and amenities to be sought after which leads to increased property ROI."
How Wellness Generates Revenue Opportunities in Your Property
Interview with Curry Spa Consulting in Hotel Executive
July 6, 2021
Michael Kollin was recently interviewed in this article on wellness in the hospitality industry that recently appeared in Hotel Executive magazine. Authored by Lynn Curry and Jessica Schorr of Curry Spa Consulting Inc., the article features one of our very special spa projects, the Apuane Spa at the Four Seasons Resort Punta Mita, Mexico.
A brief excerpt from the article:
As guests continue to desire and seek wellness in their hospitality experiences, our industry is primed to position itself at the forefront leading to greater health, happiness and revenue generation. What matters in the context of hospitality is not only defining wellness as a concept, but more importantly understanding wellness trends and incorporating them into your hotel property for best guest experience.
Creating Wellness Value in Hospitality
Value can come from a traditional wellness activities such as spa facilities with treatments conducted in treatment rooms and lovely relaxation opportunities. However, wellness can also come from alternative wellness activities that, traditionally speaking, have not produced revenue on their own such as natural wellness experiences in nature (guided walks, family activities), cultural wellness with storytelling and experiences with local historians and culturalists, inner and active wellness appealing to one's energy level and needs, and ultimately property wellness, that provides employees with wellness opportunities that do drive business in all categories.
Getting Started
Property occupancies, seasonality, and airlift opportunities help to create logical guest capture projects for the spa and wellness facilities. Information like the capture rate can help you identify the kinds of wellness programs your property may wish to offer, plan for accommodating guest use, create spaces that are the correct size, and prepare for necessary expenses associated with the project like additional staffing or equipment purchase.
Especially post-pandemic, another point to consider is that traditional spa services often book up quickly which can leave guests with few options to enjoy a wellness opportunity. To ensure that all guests have a memorable experience, and that the property generates wellness ROI, it is imperative to design properties with permanent wellness spaces that are operationally convenient and provide guests with an experience.
Michael Kollin, President & CEO of Kollin Altomare Architects, explains, "Our design process always focuses on the hotel guest's overall experience starting from a sense of arrival, to touch points with nature, visual connections to natural elements and an overall sense of peace. When a guest is comfortable and in a place of wellness, it is natural for more services and amenities to be sought after which leads to increased property ROI."
A brief excerpt from the article:
As guests continue to desire and seek wellness in their hospitality experiences, our industry is primed to position itself at the forefront leading to greater health, happiness and revenue generation. What matters in the context of hospitality is not only defining wellness as a concept, but more importantly understanding wellness trends and incorporating them into your hotel property for best guest experience.
Creating Wellness Value in Hospitality
Value can come from a traditional wellness activities such as spa facilities with treatments conducted in treatment rooms and lovely relaxation opportunities. However, wellness can also come from alternative wellness activities that, traditionally speaking, have not produced revenue on their own such as natural wellness experiences in nature (guided walks, family activities), cultural wellness with storytelling and experiences with local historians and culturalists, inner and active wellness appealing to one's energy level and needs, and ultimately property wellness, that provides employees with wellness opportunities that do drive business in all categories.
Getting Started
Property occupancies, seasonality, and airlift opportunities help to create logical guest capture projects for the spa and wellness facilities. Information like the capture rate can help you identify the kinds of wellness programs your property may wish to offer, plan for accommodating guest use, create spaces that are the correct size, and prepare for necessary expenses associated with the project like additional staffing or equipment purchase.
Especially post-pandemic, another point to consider is that traditional spa services often book up quickly which can leave guests with few options to enjoy a wellness opportunity. To ensure that all guests have a memorable experience, and that the property generates wellness ROI, it is imperative to design properties with permanent wellness spaces that are operationally convenient and provide guests with an experience.
Michael Kollin, President & CEO of Kollin Altomare Architects, explains, "Our design process always focuses on the hotel guest's overall experience starting from a sense of arrival, to touch points with nature, visual connections to natural elements and an overall sense of peace. When a guest is comfortable and in a place of wellness, it is natural for more services and amenities to be sought after which leads to increased property ROI."